| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-316-101 | Uber: Changing The Way The World Moves | Moon, Youngme | General management | Innovation and Implementation( BM342 ) |
| 2 | 9-508-076 | Sony PlayStation 3: Game Over? | Ofek, Elie | Marketing | Innovation and Implementation( BM342 ) |
| 3 | 9-512-082 | Bank of America: Mobile Banking (Abridged) | Gupta, Sunil;Norris, Michael | Marketing | Innovation and Implementation( BM342 ) |
| 4 | 9-514-025 | Amazon in 2023 | Gupta, Sunil;Rodriguez, Margaret L. | Marketing | Innovation and Implementation( BM342 ) |
| 5 | 9-514-048 | YouTube for Brands | Teixeira, Thales S.;Kornfeld, Leora | Marketing | Innovation and Implementation( BM342 ) |
| 6 | 9-514-071 | Managing Online Reviews on TripAdvisor | Teixeira, Thales S.;Kornfeld, Leora | Marketing | Innovation and Implementation( BM342 ) |
| 7 | 9-515-052 | Philips Healthcare: Marketing the HealthSuite Digital Platform | Quelch, John A.;Rodriguez, Margaret L. | Marketing | Innovation and Implementation( BM342 ) |
| 8 | 9-516-108 | Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers | Teixeira, Thales S.;Brown, Morgan | Marketing | Innovation and Implementation( BM342 ) |
| 9 | 9-914-533 | In a Bind: Peak Sealing Technologies'' Product Line Extension Dilemma | Dolan, Robert J.;Beckham, Heather | Marketing | Innovation and Implementation( BM342 ) |
| 10 | 9-113-018 | Netflix: Valuing a New Business Model | Brochet, Francois;Srinivasan, Suraj;Norris, Michael | Other | Innovation and Implementation( BM342 ) |
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